Hi There,

My name is Doo. It’s very nice to meet you!

I’m a data-driven marketer and I specialise in digital marketing + customer loyalty.

About Me

With over a decade of e-commerce, digital and direct marketing experience - from scaling owned channels and driving multi-channel led campaigns to bringing unique customer journeys to life and more, you could say data-driven, customer centric marketing truly is, my specialty.

But, that’s not all. I am naturally curious and detail-oriented, and I thrive on helping brands find solutions. Coupled with my interest in consumer behavior and psychology, yes, I am obsessed with creating seamless customer experiences.

After all, who doesn’t love a great end-to-end customer experience?

Experiences

CRM & Loyalty Manager

Jan 2022 - Current | Stylerunner (Accent Group - Lifestyle Division)

  • Re-defined the omni-channel customer journey for Stylerunner AU and NZ

  • Manage the health & performance of the customer database, including the analysis of customers, customer data enrichment, engagement surveys and customer loyalty

  • Oversee all direct 1:1 marketing including trade edms, SMS, automations and web personalisation

  • Improve the use of data and implement omni-channel strategies to increase the effectiveness of lifecycle programs and customer experiences across online and stores

  • Drive customer and email acquisition in collaboration with the Digital and Marketing Teams, as well as external digital agencies

  • Develop strategic approaches on targeting and segmenting audiences, automated lifecycle campaigns, and help drive digital contribution and customer growth

  • Implement omni-channel CRM tools and manage major customer data projects

  • Advise Nude Lucy (Accent Lifestyle Division) on CRM strategies, including database growth, automations, zero & first party data enrichment, customer behaviour and lifecycle strategies using Klaviyo and Shopify

Customer Lifecycle & Digital Manager

Jan 2020 - Dec 2021 | Move With Us

Move With Us is a leading health & fitness brand, providing exercise and customised nutrition in an app to a female community of millions around the world.

  • Develop and implement digital strategies, including GTM strategies, performance channels, product launches and budget management

  • Own the customer experience through all digital channels including the Move With Us app and the website - Shopify Plus and app CMS

  • Lead customer acquisition and retention strategies across ANZ and the USA customer base – including lifecycle campaigns, client journey automations, and segments for paid campaigns

  • Oversee data integration projects and drive trade through digital channels (website, email, paid, SMS & app store)

  • Analyse and leverage customer data/behaviour to influence new products, app features, customer user experience and the business growth

  • Work closely with the sister brand Crop Shop Boutique to drive cross-brand partnerships and advise CRM strategies

  • Mentor and manage a Digital Team of 4

Digital Projects, Email Marketing & CRM Consulting | Jul 18 – Jan 20

PeriscoPe Digital Agency (Sub contractor):

  • Manage email marketing for brands Mr Simple and Herschel Supply Co

  • Develop & implement omni-channel database acquisition and retention strategies, as well as execute multiple strategic automated campaigns

GSL Group (GSL Aviation Whitsundays, Air Whitsunday Sea Planes & GSL Aviation Cairns)

  • Own and lead digital strategies to drive direct revenue for domestic and international markets

  • Manage multiple digital projects, including the development of an app, booking portals and website

  • Re-defined customer journey/experience from search phase to post experience. Implemented review strategies and increased repeat purchase

  • Lead B2B market and worked in partnership with the Daydream Island Resort, Tourism & Events QLD, Tourism Tropical North QLD and Tourism Whitsundays in driving the Whitsundays region   

Loyalty Marketing & CRM Strategist

Nov 2017 - July 2018 | Accor Hotels Asia Pacific (Formerly Mantra Group)

  • Drive Mantra Group loyalty program, Mantra + (Mantra Hotels, Peppers & Art Series)

  • Manage Mantra Group customer database, including automations for all Mantra Group brands, approval of regional and national team email campaigns and segments

  • Launched, led, and successfully implemented a large CRM data restructure project to improve the data quality, and developed multi-functional subscription center to improve customer preferences across Mantra Group brands

  • Development and management of loyalty member only environment

Senior Email Marketing & CRM Specialist

Jan 2013 - Nov 2017 | SurfStitch Group

  • Management of end-to-end CRM Channels including Email and SMS

  • Development of SurfStitch Group loyalty program

  • Managed Surf Dive Ski email database and campaigns

  • Development and management of over 18 strategic automated CRM programs 

  • Manage customer segments and work across multiple data tables

 

Tech Skills

Platforms: Emarsys, Salesforce, Experian, Dot Digital, Klaviyo, Campaign Monitor, Mailchimp, Vision6, Drip, Shopify Plus

Google Analytics, Ads, Console

Intermediate: HTML & CSS

Moderate: Liquid, XML, SQL, JavaScript, React

Adobe Creative Suite

Microsoft Office Suite

Strong understanding of API integration, database set up/structure and data mapping

Education

Bond University

Bachelor of Multimedia Design | 2010
Majors: Marketing Communications & Advertising

Let’s talk!

I’d love to work with you.